The website does nothing
A brochure from 2019 with a form that emails a shared inbox. Google stops sending people to pages that never change, and nobody has time to write.
Growth Engine · for accountancy firms
The machine that wins your next clients.
Practice Portal looks after the clients you have. Growth Engine wins the next ones: a website that publishes for itself, enquiries that land in a CRM built for practices, and priced proposals a prospect accepts online — with the engagement letter written and sent for signature the moment they do.
£129 a month, all of it. 14 days free, no card.
1Found"do I need to register for VAT" → your guide, your name, your town
2Capturedenquiry lands in the pipeline, next action set, team emailed
3Quotedturnover + headcount → three priced options, sent as a link
4Signedaccepted online → engagement letter e-signed → onboarding starts
The problem
Most firms don't have a sales problem. They have a plumbing problem.
Enquiries arrive by referral, get replied to from a phone, quoted in a Word document a week later, and half are never followed up. Nobody knows what the pipeline is worth, and the website hasn't changed since it was built.
Quotes take a week
Find the last proposal, change the name, argue about the fee, PDF it, chase it. Meanwhile the prospect met another firm.
Follow-up is memory
No record of who enquired, who was quoted what, or whose "call me in March" is due. The pipeline is a feeling, not a number.
What's in it
Three parts, one path.
Website + content
Found, and kept fresh
Your site on your domain, your colours, live in an hour — with a library of client guides published weekly under your name so it never goes stale. More on the website →
CRM
Captured, and worked
Every enquiry becomes a prospect with a next action. Pipeline in fees, tasks, notes, Capsule import, a lead endpoint any form can post to. More on the CRM →
Proposals
Quoted, and signed
Your services and price rules, three priced options per prospect, accepted online. Acceptance writes the engagement letter from your template and sends it for e-signature — no Word, no retyping.
Pricing
One price for the whole engine.
Growth Engine
£129/month
Website + content, CRM and proposals. The whole path.
- Your website, built with you and hosted
- A client guide published weekly + seasonal tax content
- Pipeline, tasks, people, web leads
- Proposals accepted online
- Engagement letters e-signed
Everything
£199/month
Growth Engine plus the client portal — win them, then serve them.
- Everything in Growth Engine
- The client portal under your brand
- Documents, requests, key dates
- Companies House ID tracking
- One record, prospect to client
Just the CRM
£79/month
Pipeline and proposals without the website.
- Pipeline, tasks, people, tags
- Proposals accepted online
- Web-lead endpoint
- Capsule / CSV import
- Add the website any time
Monthly, cancel any time, prices exclude VAT. Fourteen days free, no card. The website on its own is £99. Client portal plans are priced separately from £49; portal + CRM without the website is £149.
Questions firms ask.
Is this separate software from Practice Portal?
No — one login, one database, one subscription. Growth Engine and the client portal are two halves of the same platform: one wins the client, the other serves them, and the record moves seamlessly from prospect to client the day the engagement letter is signed.
Who writes the website content?
A library of client-facing guides — VAT, payroll, deadlines, starting a company — is published under your firm's name, one a week, with your details merged in. You can write your own too, or switch the weekly publishing off.
Where do the proposal prices come from?
Your own catalogue. Each service has a rule — flat, per head, or turnover bands — and every generated line can be edited before you send. Nothing goes out you didn't set.
Is the engagement letter binding wording?
The letter is generated from your template — we ship a starting skeleton, clearly marked as such, and you should put your professional body's wording in before first use. Every signature carries a timestamp, IP and a fingerprint of the exact text signed.
We already have a website we like
Keep it — point its contact form at your lead endpoint and enquiries still land in the CRM. The Just-the-CRM plan at £79 is built for exactly this.
Fourteen days. Your name on it in an hour.
Create your firm, pick your services and prices, put your website live and send your first proposal — before the free trial is half over.
Start free trial